JOIN THE INITIATIVE

For many girls in India, going to a school that doesn’t have a toilet has become a way of life. On the occasion of World Toilet Day, girls like Meenu are asking a simple question through their games and songs.

Poshampa bhai poshampa.
Ladkiyon ne kiya sawaal,
School banaya par toilet nahi
Yehi bhi kya koi baat hui?

Na darwaza, na deewar
Lotta dabba sab bekaar!

Hum school kaise jayenge?
Sir ji, toilet kab banvayenge?
Hum school kaise jayenge?
Sir ji, toilet kab banvayenge?

You can make a difference

  • By just sharing our film.
  • By creating your own video using these powerful lyrics of Poshampa.
  • Or using them in any game or song you’ve loved playing as a kid and turning it into a clarion call for young girls everywhere.

GET A PERSONALISED HYGIENE HERO BADGE EVERY TIME YOU HELP US SPREAD AWARENESS ABOUT THE INITIATIVE.

Gold
Silver
Bronze

HERE’S HOW YOU CAN GET YOURS:

  • BRONZE BADGE – For sharing our Digital film on Facebook / Instagram and tagging 10 friends to do the same.
  • SILVER BADGE – For re-inventing the Poshampa song in a video and tagging 10 friends.
  • GOLD BADGE - For creating a video with the maximum number of likes/comments. The winning entry gets felicitated across all our social media handles along with the Gold badge.

UPLOAD THE DIGITAL FILM ON YOUR SOCIAL MEDIA HANDLES AND TAG US WITH #HINDWARE & #HYGIENETHATEMPOWERS AND BECOME A PROUD HYGIENE HERO.